When we applied the concept of Fifty Shades to lingerie

A Canadian lingerie brand came looking for help on re-branding.

Problem: The competition had heated up so much that if they didn't re-think their brand, there would be no tomorrow.

Approach: We looked at their images, competition, essence of the brand and industry trends. We found that the brand lacked clear sense of direction as to what the future would look like.

Solution: We came up with a set of recommendations on a) improving imagery to look more attuned to the trends b) creating a self-expressive voice identity c) redoing brand colors to set up the mood

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The Premise

Grabbing the consumer’s attention isn’t the only thing; you got to drive them to buy on your website.