Marrying veganism with fashion

A Canadian fashion company having made it's name as a vegan fashion brand came to us for re-branding.

Problem: They wanted to expand outside of the vegan community. Having claimed fame in the community, it was hard to break stereotypes.

Approach: Immediately we jumped into action and started researching various industry segments. We found that their problem was a more brand awareness one than re-branding.

Solution: We initiated multi-channel strategy to raise brand awareness at numerous fronts. Taking each of their brand values, we created campaigns to i) engage more target audience ii) drive conversions

‍The Premise

If data shows you are right, then you are and you must continue making decisions based on data.