Google is the most popular search engines in the world, having more than 70% of the Search engine market. Google aims to provide to its users with the most relevant search results. Everyone knows for a fact that Google is always evolving and improving the search engine algorithms to provide to the end user search results based on the geographical location. Simply put, you will get different results for the same query, based on where you are located.One of the five searches on google is based on location, therefore, it is very important for businesses to invest in local SEO in order to make the information on your website relevant locally and in turn get the traffic you require for your business.

The word algorithm refers to the logic based, step by step procedure for solving a particular problem and in case of a search engine, the problem is how to find the most relevant webpages for a particular set of search terms. Google finds, ranks and returns the relevant results through the algorithm. Google algorithms are a complex system and delivers the best results for a query. Google, being the best search engine on the web, focusses on delivering the best results for each search.Earlier, Google just used to make a handful of updates to its algorithms. In a bid to improve its ability to get you the exact answer you're searching for and that too, quickly,Google began to update its search algorithm. This resulted in a surge in the organic traffic and improved rankings of some sites while sites with lower rankings were penalized.

You’ve decided to start a website and you are strapped for cash, so you intend to doit yourself? Good idea! It will cost you nothing but time, however, if you don’t research some of the rules and guidelines in making it effective and marketable friendly, you would be wasting your time and it could become counter-productive. Planning, researching, crawling the web and understanding how to reach your audience/customers is obviously extremely important and needs focus. Below are some helpful guidelines on how to DIY your SEO.

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